Not sure what that strange smell is in your living room? It might be rug odor. It could very well be coming from the latex back coating or glue.
Many people describe this odor as “rubber band”, “fuel” or “burnt”. The odor can be mild to strong. It is often present from time of purchase or becomes more pungent as the glue deteriorates. This is built in the construction of the rug. No amount of rug cleaning, deodorizing or airing out will remove it permanently. However, in some cases a new backing has helped. Please see our Raleigh rug repair technician for a new backing quote as a possible solution to your rug odor problem.